I created and designed a CD cover and booklet top to bottom and side to side along with my friend Jason Dack. What a rush and experience it was. Woot!!
With it’s edgy guitar playing and smooth lyrics this album feels right on a long road trip or when I’m home with a really good sound system. It’s Canadiana – a music genre coined to reflect Canada’s diverse cultures and music. It’s fun, bright, catchy, romantic, honest and rockish with hints of country and jazz.
I met the man behind the tracks, Randy Krauss, a few years ago taking photos of a motorcycle event in Calgary. I did a bit of work for him afterwards putting together a really cool poster of his Norton 850 Commando. A beautiful bike! But, that’s another story.
Randy reached out to me early summer to see if I would be interested in creating a CD cover and inside booklet from start to finish. I would head up the entire operation. OMG! YES!!
I spent a few weeks listening to the tracks and studied the title before I did anything else. Since I was on vacation it felt right to sit down by the dock with a Kracken n’ Coke to listen, think, feel and refine my ideas.
I contacted my friend Jason Dack, a fellow photographer and graphic artist, whom I knew enjoyed music and would appreciate working on this project. Together, we hashed out ideas and eventually created several images and layout options for Randy to choose from.
Once the layout was chosen my next step was to find a suitable duplication services company. I eventually chose Sask Media. Don, the owner, was instrumental in a timely production and was there the entire way answering emails on weekends, late at night etc.
A large part of the success is that I understood what Randy wanted and was after. Take the cover for example, Randy a retired pilot, often saw dark, looming clouds while coming in for a landing in his native Southern Alberta. And, his explanation of how he remembered his mother in the song ‘Ella and Her Fella’ as a young boy had me in tears. The production of a CD is more than just putting photos together – it’s essential to get the vibe right and have the images tell a story that coincides with the songs, and the artist.
I could go on about how Jason and I put this together but it’s rather nerdy, and techy. It’s suffice to say that I couldn’t have done this without Jason’s savy Illustrator and graphic arts skill set. We met a lot of good people along the way, and had fun working and creating this project. Smart writing, talented musicians, recording gurus, photographers and graphic artists pulled together to create a very strong album.
You can find Double non Genre on Spotify, Apple Music, iTunes, Deezer and CD Baby. Or, click here for the full album. For the best experience grab a drink, sit back, crank it up and don’t be afraid to sing or play your favourite air-instrument.